This post is also available in: Español (Spanish)
In recent weeks, Arzuaga has been present at two of the most important tourism and wine fairs both nationally and internationally: FITUR and Barcelona Wine Week. This is how we aim to grow and to learn, making the most of a unique opportunity to show customers, suppliers, importers and visitors the services we provide at our facilities, the quality of the wine we produce and, of course, the latest news from our wine tourism complex and the winery.
From 22nd to 26th January, our Arzuaga Hotel & SPA, a key wine tourism destination in Ribera del Duero, was represented in hall 10 at Madrid’s IFEMA trade fair venue. There, we not only promoted the winemaking and gastronomic value of our complex, but also the different kinds of events we hold and the close relationship we have with the world of health and beauty thanks to the variety of treatments offered at our spa.
The 40th edition of the FITUR international tourism fair was attended by a record number of attendees, with over 255,000 visitors and 165 participating countries and regions, which also means a greater impact for Arzuaga Hotel & SPA at an individual level.
Moreover, on 3th, 4th and 5th February, we were also present with our Bodegas Arzuaga stand at Barcelona Wine Week, an event where wine and wineries were the real stars.
The first edition of this fair, designed to represent the agents and cover the needs of the wine industry, featured participation by 550 companies, 40 Spanish designations of origin and over 155,000 visitors. Bodegas Arzuaga’s presence thus contributed to positioning Castilla y León as the second most-represented Spanish autonomous community at the event.
There were tastings, tours, presentations and an endless programme of activities to enjoy our latest vintages and wines, but also to open up markets, generate new contacts and reinforce importer and customer loyalty, all of which enabled Bodegas Arzuaga to meet its goals during this edition of Barcelona Wine Week.
Both fairs act as forums for promoting new products and the latest trends, as well as for presenting news and strategies to identify new partners, customers, suppliers and importers. This way, Arzuaga strengthens its positioning and prestige as a brand, in turn expanding the national and international coverage of the services we offer and moving forward with the development and growth of our complex.