This post is also available in: Español (Spanish)
As you well know, at Arzuaga, we have a strong focus communication and social media. For some years now, these media have been a channel through which we can share our news, the various facilities at Bodegas Arzuaga, our cuisine and, of course, the characteristics of our wines and the vineyard’s life cycle.
That’s why, today on our blog, we wanted to tell you that we’ve added another platform to our list, as we’ve launched a new channel on TikTok: @grupoarzuaga. This way we’re joining the trend set by the platform that’s gained the most followers in recent years, offering professional content aimed at younger users.
The videos we’ll share on this social medium will mainly show Arzuaga’s greener side. As we’ve been telling you here on our blog, in recent years at Arzuaga, we’ve been getting more intensely involved with sustainability and TikTok will be a way we can share these actions with the world.
Through the Grupo Arzuaga TikTok profile, our aim is to convey the green essence of this pioneering group that’s a point of reference in Ribera del Duero, with language and content adapted to the particular characteristics of this social medium.
Arzuaga currently has around 65,000 followers on our different social media profiles (Instagram, Facebook and Twitter). With the creation of this new channel, we are strengthening our commitment to digital with the aim of sharing our day-to-day routine in the town of Quintanilla de Onésimo. And our commitment has been rewarded by social media users, who have made Arzuaga one of the wineries with the most outstanding exponential growth in followers in Ribera del Duero.
TikTok has cemented itself in recent years as one of the world’s benchmark social media. The platform is currently available in over 150 countries and has over one billion active users around the world. So, now that you know about the launch of this profile on a new social medium, you have another way to follow us and keep up with all the latest at Bodegas Arzuaga! Just go to https://www.tiktok.com/@grupoarzuaga and discover Arzuaga’s greener side… See you there!